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A-Z of social media research methods
Synopsis
Social media has offered a different avenue for connecting with and communicating among people in the global community with vast opportunities to harness. Such vast opportunities include conducting research that in one way or the other to solves human problems and contributes to the scientific body of knowledge. Harnessing the research opportunities associated with social media gave birth to this timely and organized textbook titled “A-Z of social media research method” which provides holistic information for scholars globally. Understandably, conducting social media research can be tricky owing to the vast level of available social media platforms and the quantity of data that could be generated from social media space. Thus, conducting social media research follows a systematic method of inquiry to actualize the study objective. Hence this textbook is insightful and adequately written for scholars, social media experts, undergraduate and postgraduate students, and consultants across disciplines in conducting social media research. This A-Z of social media research method provides systematic step-to-step approaches to conducting and reporting scientific studies. The researchers in taking their time in conceptualizing, researching, and writing this book, believe that it will be an excellent resource for higher institution libraries and generally for knowledge expansion. Therefore, this book is recommended for scholars, Data scientists, higher institution libraries, political scientists and anyone interested in and conducting social media research. The book is written into understandable chapters for easy comprehension by readers.
Chapters
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Chapter 1: A-Z of social media research: An overview
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Chapter 2: The role of social media research in the digital age of research and innovation
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Chapter 3: Conducting useful social media research literature review
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Chapter 4: Social media research philosophies
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Chapter 5: Theoretical and conceptual frameworks in social media research
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Chapter 6: Social media research methodology: Conducting qualitative, quantitative and mixed approaches
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Chapter 7: Social media research: Sampling techniques, data collection, analysis, and discussion
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Chapter 8: Guidelines and principles in carrying out social media research: Ethical conduct and compliance
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Chapter 9: Rounding up of social media research, recommendation, future study, implications and conclusion
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Chapter 10: Social media research writing, dissemination, and publication
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