A-Z of social media research methods

Authors

Joshua Ebere Chukwuere, Department of Information Systems, South Africa; Precious Chibuike Chukwuere , School of Nursing Science, Faculty of Health Sciences, North-West University, South Africa ; Ashiegbu Gloria Nwakaego, Department of Agricultural Extension and Rural Development, Michael Okpara University of Agriculture Umudike, Abia State, Nigeria ; Usman Sambo, Department of Public Administration, Yobe State University, Damaturu, Nigeria ; Babayo Sule, Department of International Relations, Federal University of Kashere, Gombe State, Nigeria ; Justine John Dyikuk, Department of Mass Communication, University of Jos, Nigeria ; Nicholas Anyuor , Communications, Journalism and Media Studies, Rongo University, Kenya ; Kenneth Ohei, Management Sciences, Mangosuthu University of Technology, South Africa ; Haruna Ishola Abdullahi , Department of Sociology, Federal University, Oye-Ekiti, Ekiti State, Nigeria ; Enitan Olumide Olutade, Department of Marketing Management, North-West University, South Africa ; Doyin Hassan, Conestoga College Institute of Technology and Advanced Learning, Ontario, Canada ; Andrew Eromosele Elabor , Afribold Capital Limited, Ikeja, Lagos, Nigeria ; Dickson Adom , Department of Educational Innovations in Science and Technology, Kwame Nkrumah University of Science and Technology, Ghana ; Ampofo Twene, Department of Publishing Studies, Kwame Nkrumah University of Science and Technology, Ghana ; Comfort Olebara , Department of Computer Science, Faculty of Physical Sciences, Imo State University, Nigeria ; Jozac Publishers

Synopsis

Social media has offered a different avenue for connecting with and communicating among people in the global community with vast opportunities to harness. Such vast opportunities include conducting research that in one way or the other to solves human problems and contributes to the scientific body of knowledge. Harnessing the research opportunities associated with social media gave birth to this timely and organized textbook titled “A-Z of social media research method” which provides holistic information for scholars globally. Understandably, conducting social media research can be tricky owing to the vast level of available social media platforms and the quantity of data that could be generated from social media space. Thus, conducting social media research follows a systematic method of inquiry to actualize the study objective. Hence this textbook is insightful and adequately written for scholars, social media experts, undergraduate and postgraduate students, and consultants across disciplines in conducting social media research. This A-Z of social media research method provides systematic step-to-step approaches to conducting and reporting scientific studies. The researchers in taking their time in conceptualizing, researching, and writing this book, believe that it will be an excellent resource for higher institution libraries and generally for knowledge expansion. Therefore, this book is recommended for scholars, Data scientists, higher institution libraries, political scientists and anyone interested in and conducting social media research. The book is written into understandable chapters for easy comprehension by readers.

Chapters

  • Chapter 1: A-Z of social media research: An overview
    Precious Chibuike Chukwuere
  • Chapter 2: The role of social media research in the digital age of research and innovation
    Joshua Ebere Chukwuere
  • Chapter 3: Conducting useful social media research literature review
    Ashiegbu Gloria Nwakaego
  • Chapter 4: Social media research philosophies
    Usman Sambo, Babayo Sule
  • Chapter 5: Theoretical and conceptual frameworks in social media research
    Justine John Dyikuk, Comfort Olebara
  • Chapter 6: Social media research methodology: Conducting qualitative, quantitative and mixed approaches
    Nicholas Anyuor
  • Chapter 7: Social media research: Sampling techniques, data collection, analysis, and discussion
    Joshua Ebere Chukwuere, Kenneth Ohei
  • Chapter 8: Guidelines and principles in carrying out social media research: Ethical conduct and compliance
    Haruna Ishola Abdullahi
  • Chapter 9: Rounding up of social media research, recommendation, future study, implications and conclusion
    Joshua Ebere Chukwuere, Enitan Olumide Olutade, Doyin Hassan, Andrew Eromosele Elabor
  • Chapter 10: Social media research writing, dissemination, and publication
    Dickson Adom , Ampofo Twene

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Published

September 16, 2022